Beyond the pale : the story of sierra nevada brewing co. / Ken Grossman.

Format:

Sound recording

Author/Creator:

Grossman, Ken, 1954- author.

Contributor:

Allen, Jones.

Tantor Media.

Language:

English

Subjects (All):

Grossman, Ken, 1954-.

Grossman, Ken.

Sierra Nevada Brewing Co.

Brewing industry--California--History.

Brewing industry.

Beer industry--California--History.

Beer industry.

Brewers--California--Biography.

Brewers.

Business.

Physical Description:

1 online resource (8 hr., 54 min.)

Edition:

Unabridged.

Place of Publication:

Old Saybrook, Conn. : Tantor Media, p2020.

System Details:

audio file

Summary:

Its easy to assume that a company who makes a product that most people like say, for example, beer probably doesnt have to do very much in the way of marketing, branding, and product development. But anyone who makes such an assumption has clearly never encountered Ken Grossman, founder of the Sierra Nevada Brewing Company, and his unique approach to making, distributing, and spreading the word about one of Americas best-loved brands of beer. After all, though his product is one that many people love, hes certainly got his share of competition. For an organization to go from being a one-man home-brewing operation to a company that produces almost 700,000 barrels of beer per year and has been proclaimed by critics to be Among the best brewed anywhere in the world well, he is surely doing something right. The book will explore the Sierra Nevada way, as exemplified through Ken Grossman, which includes an emphasis on sustainability, nonconformity, following ones passion, and doing things the right way, all of which is packaged in a great and true American success story.

Participant:

Narrator: Jones Allen.

Notes:

Downloadable audio file.

OCLC-licensed vendor bibliographic record.

OCLC:

1202026675

Publisher Number:

Z100171710 Recorded Books