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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg.

O'Reilly Online Learning: Academic/Public Library Edition Available online

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Format:
Sound recording
Author/Creator:
Penenberg, Adam L.
Language:
English
Subjects (All):
Viral marketing.
Online social networks--Economic aspects.
Online social networks.
Electronic commerce--Marketing.
Electronic commerce.
Business--Computer network resources.
Business.
Physical Description:
1 online resource
Place of Publication:
Old Saybrook : Tantor Media, 2009.
Summary:
From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Notes:
Downloadable audio file.
Title from: Title details screen.
Unabridged.
Duration: 10:22:30.
OCLC-licensed vendor bibliographic record.
ISBN:
9781400193783
1400193788
OCLC:
472482798
Publisher Number:
MWT10755916

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