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True story : how to combine story and action to transform your business / Ty Montague.
O'Reilly Online Learning: Academic/Public Library Edition Available online
O'Reilly Online Learning: Academic/Public Library Edition- Format:
- Sound recording
- Author/Creator:
- Montague, Ty, author.
- Language:
- English
- Subjects (All):
- Branding (Marketing).
- Customer relations.
- Success in business.
- Physical Description:
- 1 online resource (1 audio file)
- Edition:
- Unabridged.
- Place of Publication:
- Prince Frederick : HighBridge Audio, 2014.
- [Minneapolis, Minn.] : HighBridge Audio, [2014]
- System Details:
- audio file
- Summary:
- The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes.
- Participant:
- Narrator: Sean Runnette.
- Notes:
- Unabridged.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781622314591
- 162231459X
- OCLC:
- 875421303
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