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The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.
- Format:
- Sound recording
- Author/Creator:
- Malone, Chris, 1969- author.
- Fiske, Susan T., author.
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Marketing--Psychological aspects.
- Marketing.
- Physical Description:
- 1 online resource (1 audio file)
- Edition:
- Unabridged.
- Place of Publication:
- Prince Frederick : HighBridge Audio, 2013.
- [Minneapolis, Minnesota] : HighBridge Audio, [2013]
- System Details:
- audio file
- Summary:
- Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?
- Participant:
- Narrator: Sean Runnette.
- Notes:
- Unabridged.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781622312979
- 162231297X
- OCLC:
- 858446758
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