The naming book : 5 steps to creating brand and product names that sell. / Brad Flowers.

Format:

Sound recording

Author/Creator:

Flowers, Brad.

Contributor:

Kessel, Al, Narrator.

Language:

English

Physical Description:

1 online resource (5 audio files) : digital

Edition:

Unabridged.

Other Title:

Naming Book, The

Naming Book

Place of Publication:

Rego Park : Ascent Audio, 2020.

System Details:

audio file

Summary:

NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book , Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to: set clear goals for your name and brand before you start, craft a brainstorming list based on your business mission, build a brand unique to you by creating your own word, find the balance between "cool" and clear, and narrow down your list of names with five easy tests.

Participant:

Narrator: Al Kessel.

Notes:

Unabridged.