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Small is the new big : and other riffs, rants, and remarkable business ideas / Seth Godin.
- Format:
- Sound recording
- Author/Creator:
- Godin, Seth.
- Language:
- English
- Subjects (All):
- Success in business.
- Simplicity.
- Common sense.
- Interpersonal relations.
- Physical Description:
- 1 online resource (1 audio file)
- Place of Publication:
- [Minneapolis, Minn.] : HighBridge Co., 2006.
- Summary:
- Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing
- Notes:
- Downloadable audio file.
- Title from title screen (viewed March 17, 2009).
- Abridged.
- Duration: 7:31:43.
- Duration: 7 hr., 0 min.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781598871050
- 1598871056
- OCLC:
- 317491659
- Publisher Number:
- MWT11411878
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