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The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki.
- Format:
- Sound recording
- Author/Creator:
- Kawasaki, Guy, 1954-
- Language:
- English
- Subjects (All):
- New business enterprises.
- Entrepreneurship.
- Physical Description:
- 1 online resource (1 audio file)
- Edition:
- Unabridged.
- Place of Publication:
- [Old Saybrook, Conn.] : Tantor Media, 2009.
- System Details:
- audio file
- Summary:
- "A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams"--Publisher's website
- Contents:
- The art of starting
- The art of positioning
- The art of pitching
- The art of writing a business plan
- The art of bootstrapping
- The art of recruiting
- The art of raising capital
- The art of partnering
- The art of branding
- The art of rainmaking
- The art of being a mensch.
- Participant:
- Narrator: Paul Boehmer.
- Notes:
- Unabridged.
- Audio file.
- Title from image on Web page (viewed March 28, 2009).
- Previously released on compact disc, 2009.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781400190638
- 1400190630
- OCLC:
- 317362879
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