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Primal branding : create zealots for your brand, your company, and your future / Patrick Hanlon.
- Format:
- Sound recording
- Author/Creator:
- Hanlon, Patrick.
- Language:
- English
- Subjects (All):
- Brand name products.
- Branding (Marketing).
- Consumer behavior.
- Physical Description:
- 1 online resource (1 audio file)
- Place of Publication:
- [Old Saybrook, Conn.] : Tantor Media, 2009.
- Summary:
- Hanlon's seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement.
- Notes:
- Unabridged.
- Audio file.
- Title from image on Web page (viewed May 15, 2009).
- Previously released on compact disc, 2006.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 9781400122196
- 1400122198
- OCLC:
- 321047569
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