Sales engagement : How the world's fastest growing companies are modernizing sales through humanization at scale. / Manny Medina.

Format:

Sound recording

Author/Creator:

Medina, Manny.

Altschuler, Max, author.

Kosoglow, Mark, author.

Contributor:

Dixon, Walter, Narrator.

Language:

English

Physical Description:

1 online resource (6 audio files) : digital

Edition:

Unabridged.

Place of Publication:

Rego Park : Ascent Audio, 2019.

System Details:

audio file

Summary:

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. ● Find common factors holding your sales back—and reverse them through channel optimization ● Humanize sales with personas and relevant information at every turn ● Understand why A/B testing is so incredibly critical to success, and how to do it right ● Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.

Participant:

Narrator: Walter Dixon.

Notes:

Unabridged.

ISBN:

9781469074764

1469074761