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The adweek copywriting handbook : The ultimate guide to writing powerful advertising and marketing copy from one of america's top copywriters. / Joseph Sugarman.
- Format:
- Sound recording
- Author/Creator:
- Sugarman, Joseph.
- Language:
- English
- Physical Description:
- 1 online resource (11 audio files) : digital
- Edition:
- Unabridged.
- Other Title:
- Adweek Copywriting Handbook, The
- Adweek Copywriting Handbook
- Place of Publication:
- Rego Park : Ascent Audio, 2020.
- System Details:
- audio file
- Summary:
- Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
- Participant:
- Narrator: Mike Lenz.
- Notes:
- Unabridged.
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