Shift : how to transform motion into progress in business / Richard Lees and Azlan Raj.

Format:

Sound recording

Author/Creator:

Lees, Richard (Chief strategy officer), author.

Raj, Azlan, author.

Contributor:

Johns, Jonathan, narrator.

Language:

English

Subjects (All):

Customer relations.

Consumer behavior.

Consumer satisfaction.

Success in business.

Physical Description:

1 online resource (1 audio file (06 hr., 46 min.))

Edition:

[First edition].

Place of Publication:

Rego Park : Ascent Audio, 2022.

[Place of publication not identified] : Ascent Audio, 2022.

System Details:

audio file

Summary:

As organizations around the world do their best to deliver meaningful, effective, and efficient customer experiences, many are encountering difficulty translating their actions into progress. These businesses find that, despite a plethora of initiatives, programs, and plans, inclusive and excellent customer service remains stubbornly out of reach. In Shift: Transform Motion into Progress in Business, chief strategy and marketing officers at Merkle and dentsu offer business leaders a practical and coherent approach to creating the consistently exceptional customer experience that would set their business apart from the competition. The authors link three key themes-a clear vision with clear performance indicators, an aligned team, and a deep understanding of the marketplace-and outline their importance in the quest for the ideal client experience. They explain the importance of measuring progress through the eyes of the customer and ensuring that the measures that matter to customers are improving. A must-listen for innovation and business development professionals, Shift deserves a place on the bookshelves of managers, executives, and other business leaders attempting to set their organization apart from the competition.

Participant:

Narrator: Jonathan Johns.

Notes:

Unabridged.

OCLC-licensed vendor bibliographic record.

ISBN:

9781663719218

1663719217

OCLC:

1313829698