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Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, and Andrew McAfee.
- Format:
- Sound recording
- Author/Creator:
- Westerman, George, author.
- Language:
- English
- Subjects (All):
- Business.
- Physical Description:
- 1 online resource (8 hr., 54 min.).
- Edition:
- Unabridged.
- Place of Publication:
- Prince Frederick, Md. : Recorded Books, ℗2017.
- Prince Frederick, MD : Recorded Books, 2017.
- Summary:
- Become a Digital Master-No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy' In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers - How to digitally enhance operations - How to create a digital vision - How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
- Notes:
- OCLC-licensed vendor bibliographic record.
- Downloadable audio file.
- OCLC:
- 989080742
- Publisher Number:
- Z12868 Recorded Books
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