Holy hype : a guide to religious fervor in the advertising of goods and the good news / Susan H. Sarapin, Pamela L. Morris.

Format:

Book

Author/Creator:

Sarapin, Susan H., 1951- author.

Morris, Pamela L., 1971- author.

Contributor:

Anne and Joseph Trachtman Memorial Book Fund.

Language:

English

Subjects (All):

Religion in advertising.

Advertising--Religious aspects.

Advertising.

Branding (Marketing)--Religious aspects.

Branding (Marketing).

Physical Description:

v, 251 pages : illustrations ; 24 cm

Place of Publication:

Lanham, Mary land : Lexington Books, [2022]

Summary:

"This book discusses the advertising technique of using religious symbols, themes, and rhetoric in the promotion of secular consumer goods and services and, inversely, the use of nonreligious themes in the promotion of religious goods, institutions, and services"-- Provided by publisher.

Contents:

Machine generated contents note: 1. Preface: Let There Be Light

2. Holy Hype: What, in Heaven's Name, Is It?

3. Religion and Advertising: Scrambling the Sacred and the Profane

4. In the Beginning: At the Intersection of Damascus Road and Madison Avenue

5. Selling the Goods Amidst the Good News

6. Apparel: The Fabric of American Faith

7. Marketing Religion on the Streets

8. The Bible Tells Me So: Scriptural Stories of Survival Create Metaphors for the Advertising of Nonprofits

9. Revelations of the Future of Holy Hype.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.

Other Format:

Online version: Sarapin, Susan H., 1951- Holy hype

ISBN:

9781793629340

179362934X

OCLC:

1266201644