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Strategies for Tourism Industry : Micro and Macro Perspectives / edited by Murat Kasimoglu.
- Format:
- Book
- Author/Creator:
- Kasimoglu, Murat, Editor.
- Language:
- English
- Subjects (All):
- Tourism.
- Physical Description:
- 1 online resource (408 pages) : illustrations
- Other Title:
- Strategies for tourism industry
- Place of Publication:
- IntechOpen 2012
- Croatia : IntechOpen, 2012.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives.
- Contents:
- Strategies for tourism industry: micro and macro perspectives
- Meet the editor
- Contents
- Preface
- Section 1. Tourism Industry – Micro and Macro Topics for Strategy Development
- Chapter 1. Guidebooks and the Representation of ‘Other’ Places
- Chapter 2. The Dynamics of Temporary Jobs in the Tourism Industry
- Chapter 3. The Importance of Hypertext in the Tourist Destination Choice from Web Sites
- Chapter 4. Sustainable Tourism in Aragon, a Case of a Spanish Inside Region
- Chapter 5. A Model for Assessing the Level of Tourism Impacts and Sustainability of Coastal Cities
- Chapter 6. Introduction to Tourism Satellite Accounts
- Chapter 7. What Women Want: Hotel Characteristics Preferences of Women Travellers
- Section 2. Tourism Industry – Macro Perspective
- Chapter 8. New Challenges for Tourism Destination Management in Romania
- Chapter 9. Value Creation in Experience-Based Networks: A Case Study of Sport-Events in Europe
- Chapter 10. The Role and Importance of Cultural Tourism in Modern Tourism Industry
- Chapter 11. World Heritage Listing and Implications for Tourism – The Case of Hue, Vietnam
- Chapter 12. Cultural Districts, Tourism and Sustainability
- Chapter 13. The Bottom-Up Approach of Community-Based Ethnic Tourism: A Case Study in Chiang Rai
- Section 3. Tourism Industry – Different Topics for Strategy Development
- Chapter 14. Modern Cableways – The Base of Mountain Sports Tourism
- Chapter 15. Exploring the Energy-Saving and Carbon Reduction Literacy of Restaurant Employees
- Chapter 16. The Early Stages of Historical Documentation and Modern Archives in Jerusalem Society at the End of the Ottoman Period
- Chapter 17. The Changes in Rural and Forest Landscape and Their Use in the Slovenian Alps in the Last Centuries – A "Back to Nature" Tourism with Impacts, a Case of Western Capercaillie
- Chapter 18. An Approach of Co-Design in Mobile Services in Luxembourg Tourism Context.
- Notes:
- Includes bibliographical references.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 9789535151340
- 9535151347
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