Building a storybrand : clarify your message so customers will listen / Donald Miller.

Format:

Book

Author/Creator:

Miller, Donald, 1971- author.

Contributor:

John G. Hartman Memorial Library Fund.

Language:

English

Subjects (All):

Branding (Marketing).

Advertising--Brand name products.

Advertising.

Product management.

Marketing.

Selling.

Customer relations.

Genre:

Nonfiction.

Physical Description:

x, 228 pages : illustrations ; 22 cm

Other Title:

Building a story brand

Place of Publication:

[New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]

Summary:

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Contents:

The key to being seen, heard, and understood

The secret weapon that will grow your business

The simple SB7 framework

A character

Has a problem

And meets a guide

Who gives them a plan

And calls them to action

That helps them avoid failure

And ends in a success

People want your brand to participate in their transformation

Building a better website

Using StoryBrand to transform company culture.

Notes:

Includes bibliographical references (pages 225-228).

Local Notes:

Acquired for the Penn Libraries with assistance from the John G. Hartman Memorial Library Fund.

ISBN:

9780718033323

0718033329

9781400201839

1400201837

OCLC:

1005351979