Marketing and modernity

Format:

Book

Author/Creator:

Lien, Marianne E., author.

Series:

Bloomsbury Food Library.

Explorations in anthropology Marketing and modernity

Language:

English

Subjects (All):

Food--Marketing.

Food.

Food industry and trade.

Physical Description:

1 online resource (viii, 290 pages).

Edition:

First edition.

Distribution:

London, England : Bloomsbury Publishing, 2020

Place of Publication:

London, England : Berg, 1997.

Language Note:

English

Summary:

"What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity. Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer". Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all."--Bloomsbury Publishing.

Contents:

1. Introductions

2. Empirical context, concepts and cases

3. Discussions.

Notes:

Bibliographic Level Mode of Issuance: Monograph

ISBN:

9781350044876

1-84520-918-4

OCLC:

1022056056