Follow the fossils : developing metrics for Instagram as a natural science communication tool / Samantha B. Ocon [and five others].

Format:

Book

Author/Creator:

Ocon, Samantha B., author.

Series:

Cambridge elements. Elements of paleontology, 2517-780X.

Cambridge elements. Elements of paleontology, 2517-780X

Language:

English

Subjects (All):

Instagram (Electronic resource).

Paleontology--Computer network resources--Evaluation.

Paleontology.

Communication in science--Evaluation.

Communication in science.

Physical Description:

1 online resource (26 pages) : digital, PDF file(s).

Edition:

1st ed.

Place of Publication:

Cambridge : Cambridge University Press, 2021.

Summary:

The ability for people to connect, learn, and communicate about science has been enhanced through the Internet, specifically through social media platforms. Facebook and Twitter are well-studied, while Instagram is understudied. This Element provides insight into using Instagram as a science education platform by pioneering a set of calculated metrics, using a paleontology-focused account as a case study. Framed by the theory of affinity spaces, the authors conducted year-long analyses of 455 posts and 139 stories that were created as part of an informal science learning project. They found that team activity updates and posts outside of their other categories perform better than their defined categories. For Instagram stories, the data show that fewer slides per story hold viewers' attention longer, and stories using the poll tool garnered the most interaction. This Element provides a baseline to assess the success of Instagram content for science communicators and natural science institutions.

Notes:

Title from publisher's bibliographic system (viewed on 10 Nov 2021).

ISBN:

9781009177948

100917794X

9781009177955

1009177958

9781009157476

1009157477

OCLC:

1492988029