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Creative library marketing and publicity : best practices / edited by Robert J. Lackie and M. Sandra Wood.
- Format:
- Book
- Series:
- Best practices in library services.
- Best practices in library services
- Language:
- English
- Subjects (All):
- Libraries--Marketing.
- Libraries.
- Libraries--Public relations.
- Libraries--United States--Case studies.
- Physical Description:
- 1 online resource (206 p.)
- Place of Publication:
- Lanham : Rowman & Littlefield, [2015]
- Language Note:
- English
- Summary:
- Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.
- Contents:
- Building a foundation for marketing success / Jeannie Allen
- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger
- Plano Public Library System : building a social media presence / Brent Bloechle
- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie
- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley
- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt
- Increasing library use : it's a long story / Erica Thorsen
- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert
- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson
- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan
- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 1-4422-5422-X
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