Build a better vision statement : extending research with practical advice / Shelley A. Kirkpatrick.

Format:

Book

Author/Creator:

Kirkpatrick, Shelley, author.

Contributor:

Bloomsbury (Firm), publisher.

Language:

English

Subjects (All):

Leadership.

Mission statements.

Physical Description:

1 online resource (175 pages) : illustrations, tables

Distribution:

New York : Bloomsbury Publishing (US), 2025.

Place of Publication:

Lanham, Maryland : Lexington Books, 2016.

Language Note:

English

Summary:

Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements. Several decades of studies have demonstrated the profound impact that a vision statement can have on a company's performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.

Contents:

The vision statement and other building blocks

Vision statement impact

Effective vision statements

The five stages of vision statement development

Stage 1: the uncommunicated vision

Stage 2: the unstated yet acted upon vision

Stage 3: the formally stated vision

Stage 4: the refined vision statement

Stage 5: the revisited vision statement

Communicating the vision statement

The role of charisma in communicating the vision statement

Implementing the vision statement.

Notes:

Bibliographic Level Mode of Issuance: Monograph

Includes bibliographical references and index.

ISBN:

1-66698-651-8

1-4985-3943-2

OCLC:

1317377640