Constructing digital cultures : tweets, trends, race, and gender / Judith E. Rosenbaum.

Format:

Book

Author/Creator:

Rosenbaum, Judith E., author.

Contributor:

Bloomsbury (Firm), publisher.

Language:

English

Subjects (All):

Twitter.

Politics and culture.

Online social networks.

Mass media and culture.

Internet--Social aspects.

Internet--Political aspects.

Internet.

Physical Description:

1 online resource (345 pages)

Distribution:

New York : Bloomsbury Publishing(US), 2018.

Place of Publication:

Lanham : Lexington Books, [2018]

Summary:

This book examines how Twitter is used to create shared understandings of race and gender. An in-depth, qualitative investigation of discussions about popular culture, social justice, politics, and advertising campaigns provides insight to the nature of Twitter's digital culture and its potential to serve as a virtual public sphere.

Contents:

Contents

Acknowledgments

Chapter 1. Introduction

WHAT WE TWEET: Reconstructing Race and Gender in Entertainment

Chapter 2. Constructing #Cookie: Analyzing Collaborative Interpretations of African American Femininity and Masculinity

Chapter 3. #NotMiAbuela and Tuco Salamanca: Exploring Latinx Masculinity and Femininity

Chapter 4. #AsianProblems: Constructing Cultural Understandings of Asian Americans

TWEETING WITH A PASSION: Twitter, Politics, and Social Justice

Chapter 5. From #PantSuitNation to #AllLivesMatter: Understanding User-Driven Social Media MovementsChapter 6. #MAGA, #ImWithHer, and #Snowflake: Politics and Twitter

WHO TELLS THE STORY: Analyzing Twitter Users

Chapter 7. Is It #WorthSaying? Twitter, Marketing Campaigns, and Controlling the Narrative

Chapter 8. I Tweet, You Tweet: Examining How Ethnic Minority Groups Use Social Media

Conclusion

Notes

References

Index

Notes:

Includes bibliographical references and index.

Online resource; title from digital title page (viewed on November 17, 2017).

ISBN:

1-9787-4479-X

1-4985-4691-9

OCLC:

1006533083