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Maximize your school marketing / Johanna M. Lockhart.
- Format:
- Book
- Author/Creator:
- Lockhart, Johanna M., 1943- author.
- Language:
- English
- Subjects (All):
- Education--Marketing.
- Education.
- Schools--Public relations.
- Schools.
- Educational fund raising.
- Physical Description:
- 1 online resource (139 pages)
- Edition:
- 1st ed.
- Place of Publication:
- Lanham, Maryland : Rowman & Littlefield, 2016.
- Summary:
- Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising.Extensive examples and case studies serve to illustrate key information.
- Contents:
- Technology and social media
- Media relations
- Building community partnerships
- Public relations, inside and out
- Fund raising.
- Notes:
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-4758-2999-X
- OCLC:
- 957656377
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