Journal of communication management : EUPRERA conference 2013.

Format:

Book

Series:

Journal of Communication Management: Volume 19, Issue 1

Journal of Communication Management, 1363-254X ; Volume 19, Number 1

Language:

English

Subjects (All):

Communication in management--Congresses.

Communication in management.

Communication in marketing.

Physical Description:

1 online resource (117 p.)

Place of Publication:

[Bradford, England] : Emerald : Principal journal publisher of The Chartered Institute of Public Relations, [2015]

Language Note:

English

Summary:

This eBook contains chapters on A 'Practice Turn' for Global Public Relations: An Alternative Approach; The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage; Mapping communication management competencies for European practitioners: ECOPSI an EU study; Advancing the country image construct from a public relations perspective: from model to measurement; Shock events and corporate announcement and Tetra Pak Italy's ingredient branding: An exploratory case of strategic communication.

Contents:

Cover; Editorial advisory board; A "practice turn" for global public relations: an alternative approach; The German plagiarism crisis; Mapping communication management competencies for European practitioners; Advancing the country image construct from a public relations perspective; Shock events and corporate announcements; Tetra Pak Italy's ingredient branding: an exploratory case of strategic communication

Notes:

Description based upon print version of record.

Description based on online resource; title from PDF title page (ebrary, viewed April 25, 2015).

Includes bibliographical references at the end of each chapters.

ISBN:

1-78560-003-6

OCLC:

909899769