The four pillars of politics : why some candidates don't win and others can't lead / James T. Kitchens and Larry Powell.

Format:

Book

Author/Creator:

Kitchens, James T., author.

Powell, Larry, 1948- author.

Series:

Lexington studies in political communication.

Lexington Studies in Political Communication

Language:

English

Subjects (All):

Political culture--United States.

Political culture.

Communication in politics--United States.

Communication in politics.

Political psychology--United States.

Political psychology.

Political candidates--United States.

Political candidates.

Physical Description:

1 online resource (123 p.)

Place of Publication:

Lanham, Maryland ; London, [England] : Lexington Books, 2015.

Language Note:

English

Summary:

<span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span>

Contents:

Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors

Notes:

Description based upon print version of record.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.

ISBN:

979-82-16-27394-3

1-4985-0723-9