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Measuring advertising effectiveness / Darrell Blaine Lucas, Steuart Henderson Britt.
- Format:
- Book
- Author/Creator:
- Lucas, Darrell Blaine, 1902- author.
- Britt, Steuart Henderson, 1907- author.
- Language:
- English
- Subjects (All):
- Advertising--United States.
- Advertising.
- Physical Description:
- 1 online resource (399 pages)
- Place of Publication:
- New York : McGraw-Hill Book Company, 1963.
- Notes:
- Description based on: online resource; title from PDF information screen (Worldcat, viewed June 5, 2023).
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