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The psychology of advertising : A simple exposition of the principles of psychology in their relation to successful advertising / Walter Dill Scott.
- Format:
- Book
- Author/Creator:
- Scott, Walter Dill, author.
- Language:
- English
- Subjects (All):
- Psychology, Applied.
- Physical Description:
- 1 online resource (269 pages) : illustrations
- Other Title:
- psychology of advertising
- Place of Publication:
- Boston : Small, Maynard & Company, 1908.
- Summary:
- This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement. (PsycInfo Database Record (c) 2020 APA, all rights reserved).
- Notes:
- Description based on publisher supplied metadata and other sources.
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