Dream it! do it! : my half-century creating Disney's magic kingdoms / by Marty Sklar ; introductions by Ray Bradbury and Richard M. Sherman.

Format:

Book

Author/Creator:

Sklar, Marty, author.

Bradbury, Ray, 1920-2012, author of introduction, etc.

Sherman, Richard M., 1928-2024, author of introduction, etc.

Contributor:

James A. Crawford Memorial Fund.

Language:

English

Subjects (All):

Sklar, Marty.

Disneyland (Calif.)--History.

Disneyland (Calif.).

Walt Disney World (Fla.)--History.

Walt Disney World (Fla.).

California--Disneyland.

Florida--Walt Disney World.

Genre:

History.

Physical Description:

xvi, 368 pages : illustrations ; 22 cm

Edition:

First edition.

Other Title:

Marty

Place of Publication:

New York : Disney Editions, [2013]

Summary:

"Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century."-- provided from Amazon.

Contents:

Machine generated contents note: ch. 1 "Walt's Dead. Write Something"

ch. 2 Forgotten but not Gone

ch. 3 Vegas Calling

-"Card" is on the Phone

ch. 4 "Failure to Prepare is Preparing to Fail"

-Coach John Wooden

ch. 5 "I'm Not Walt Disney Anymore!"

ch. 6 "Just Do Something People Will Like!"

-Walt Disney

ch. 7 "The Greatest Piece of Urban Design in the United States is Disneyland."

ch. 8 "Twenty-Six! You're Younger than My Son!"

ch. 9 They Left Me Behind

-and Went Home!

ch. 10 "Tell IBM to Go to Hell!"

ch. 11 Lost in Translation Was A Latecomer to Our Tokyo Experience

ch. 12 The Elastic E: "I've Been Known to Change My Mind."

ch. 13 Edie's Conference Room: "You are Carrying My Logic to Too Logical a Conclusion!"

ch. 14 The French Had a Term For It: "A Cultural Chernobyl."

ch. 15 The Sun Never Sets on The Disney Parks

ch. 16 Riding Michael's Roller Coaster

ch. 17 "You are The Hardest Working Ambassador in The World!"

ch. 18 Mickey's Ten Commandments

ch. 19 The Black Sheep.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the James A. Crawford Memorial Fund.

ISBN:

9781423174066

1423174062

OCLC:

813910975

Publisher Number:

99990194530