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Kotex, Kleenex, Huggies Kimberly-Clark and the Consumer Revolution in American Business / Thomas Heinrich, Bob Batchelor.
- Format:
- Book
- Author/Creator:
- Heinrich, Thomas, 1963-
- Series:
- Historical perspectives on business enterprise series.
- Historical perspectives on business enterprise
- Language:
- English
- Subjects (All):
- Consumer behavior--United States--Case studies.
- Consumer behavior.
- Sanitary supply industry--United States--History.
- Sanitary supply industry.
- Kimberly-Clark Corporation--History.
- Kimberly-Clark Corporation.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xiv, 263 p. :) ill. ;
- Place of Publication:
- Columbus : Ohio State University Press, 2004.
- Contents:
- Origins and growth, 1872-1916
- The rise of consumer nondurables
- The great depression
- In the mainstream : expansion and crisis, 1940s-1971
- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990
- Product diversification and corporate strategy.
- Notes:
- Includes bibliographical references (p. 245-249) and index.
- Description based on print version record.
- ISBN:
- 0-8142-7306-8
- OCLC:
- 899262141
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