Journal of Emerging Trends in Marketing and Management

Format:

Journal/Periodical

Language:

English

Subjects (All):

Marketing--Periodicals.

Marketing.

Mass media--Periodicals.

Mass media.

Genre:

Periodicals.

Physical Description:

One online resource

Annual

Other Title:

JETIMM

Place of Publication:

Bucharest, Romania : The Bucharest University of Economic Studies Publishing House, 2016-

Summary:

"... contains both applied and theoretical work that addresses emerging trends in marketing and management inquiry, method and practice. Lively and rigorous, it welcomes contributions from the broad gamut of subjects of media & marketing communication, marketing research & consumer behaviour, marketing strategy, relationship marketing and CRM, innovation and product development, knowledge management, entrepreneurship and strategic management, leadership and business ethics, organizational culture and human resources management, operations and project management"--About, viewed April 7, 2023

Notes:

2016:Volume I, No. 1; title from content provider, viewed April 7, 2023

2022:Volume I, No. 1; title from content provider, viewed April 7, 2023

ISSN:

2537-5865

OCLC:

1313132103

Access Restriction:

Open access

Unrestricted online access