Introduction to two-dimensional design : understanding form and function / John Bowers.

Format:

Book

Author/Creator:

Bowers, John, 1959-

Contributor:

Adam H. Fetterolf Fund.

Language:

English

Subjects (All):

Design.

Genre:

Einführung.

Physical Description:

ix, 150 pages : illustrations (some color) ; 24 cm

Edition:

Second edition.

Place of Publication:

Hoboken, N.J. : Wiley, [2008]

Summary:

Introduction to Two-Dimensional Design, Second Edition provides a solid foundation in timeless design principles. With the help of more than 200 revealing illustrations, the book explores both the qualitative and quantitative aspects of 2D design, interweaving historical accounts with penetrating analyses of visual principles and issues found in important contemporary examples. This new edition demonstrates how competing approaches to 2D design--including those based on intuition, play, chance, and empirical research--can be used successfully, either alone or in combination.

Contents:

Thinking broadly

Sending and receiving messages

Applying theories and methodologies

Exploring visual components

Composing visually

Shaping color

Looking closer

Timeline

Movements

Terms

Study questions

Interviews.

Notes:

Includes bibliographical references (pages 142-143) and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Adam H. Fetterolf Fund.

Other Format:

Online version: Bowers, John, 1959- Introduction to two-dimensional design.

ISBN:

9780470163757

0470163755

OCLC:

184925237

Online:

Contributor biographical information

Publisher description