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Design in motion : applying design principles to filmmaking / Penny Hilton.
- Format:
- Book
- Author/Creator:
- Hilton, Penny, author.
- Language:
- English
- Subjects (All):
- Cinematography--Special effects.
- Cinematography.
- Computer graphics--Design.
- Computer graphics.
- Physical Description:
- xii, 268 pages : illustrations (chiefly color) ; 28 cm
- Place of Publication:
- London [England] ; New York, NY : Bloomsbury Academic, 2020.
- Summary:
- With an abundance of information on how to create motion graphics already available, 'Design in Motion' focuses on the why of moving image and less about the how. By unpacking the reasons behind screen designer's production choices, each chapter deconstructs examples of motion graphics by drawing on case studies of both familiar examples from contemporary cinema and unseen work from postgraduate motion graphic designers. It examines the value of image, text, motion, camera and transitions, explaining in detail why some methods work, while others fail. Whether you work in info-graphics, documentary or design, this book is structured to follow the production process and, together with its multimedia companion website, will be a by-your-side companion to guide you through your next project.
- Contents:
- Foundations
- Audience
- Structure
- Sound
- Composition
- Camera
- Form
- Colour
- Text and Information
- Editing.
- Notes:
- Includes index.
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Adam H. Fetterolf Fund.
- Other Format:
- ebook version :
- ISBN:
- 9781350025516
- 1350025518
- 9781350109551
- 135010955X
- OCLC:
- 1127099378
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