Consumer-Based New Product Development for the Food Industry / edited by Sebastiano Porretta, Howard Moskowitz, and Attila Gere.

Format:

Book

Contributor:

Porretta, Sebastiano, editor.

Moskowitz, Howard R., editor.

Gere, Attila, editor.

Language:

English

Subjects (All):

Chemistry, Technical.

Consumer behavior.

Food industry and trade.

New products.

Science.

Physical Description:

1 online resource (209 pages)

Edition:

First edition.

Place of Publication:

Croydon, England : The Royal Society of Chemistry, [2021]

Summary:

This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.

Contents:

Cover

Editor Biographies

Author Biographies

Preface

Contents

Part One: Sensory and Consumer Based Development

Chapter 1 Food Development: The Sensory &amp

Consumer Approach

1.1 Why Sensory Analysis?

1.2 Sensory Analysis and Its World of Myths and Legends

1.3 Consumer Preference Segmentation

1.4 Sensory Marketing

1.5 Actual Strategies in Product Development

1.6 Sensory and Marketing

1.7 Competition Between Corporate Functions

References

Chapter 2 The Changed Paradigm of Consumer Science: From Focus Group to Mind Genomics

2.1 From Qualitative to Quantitative in Concepts Research

2.2 If Boredom Exists, How Can We Measure It and Use It?

2.2.1 Some Products Become Boring Faster Than Do Others

2.2.2 The Degree to Which a Product Is ''Boring''Is Inversely Related to the Last Time the Product Was Selected and Consumed

2.2.3 Asking the Proper Question for Time-preference

2.2.4 The Concept of Time Preference

2.3 Trade-off Analysis

2.4 Full Conjoint Profile

2.5 A Soft Drink Development

2.6 Market Segmentation

2.7 Why Search for Segmentation?

2.8 Applying the Segmentation Algorithm to Concepts or to Concept Elements

2.9 Establishing the Validity of Internet-based Research for Concepts

Chapter 3 Ideas from the World of Information Science: A Model-driven Development

3.1 Introduction

3.2 The Model

3.3 Conclusion

Part Two: Emotions and Consumer Testing with Children

Chapter 4 Imputing Emotions to Foods

4.1 Introduction

4.2 The World of Today

4.2.1 Sensory Marketing Using Five Senses

4.2.2 The Five Senses and Beyond

4.3 Conclusions

Chapter 5 Consumer Testing with Children - Challenges and Opportunities

5.1 Introduction

5.2 Main Trends in Sensory and Consumer Testing with Children.

5.3 Children as Consumers

5.4.1 The Role of Basic Tastes and Textures

5.4.2 The Role of Familiarity

5.4.3 The Role of Parents

5.5 How Do Children and Adults Differ in Their Preferences?

5.6 Methods to Study Food Preferences in Children

5.7 Case Studies

5.7.1 Case Study 1: Pre-schoolers Cheese Preference

5.7.2 Case Study 2: Development of Cheese Profiles

Part Three: Concepts, Minds, Ideas and Behaviour-based Development

Chapter 6 Consumer-designed Features for the Labeling, Packaging, and Advertising of Insect-based Proteins. A Practical Application of the Design of Ideas

6.1 Introduction

6.1.1 Art for Art's Sake versus Practical Needs for Data-driven Design

6.1.2 Designing Foods and Other Fast-moving Consumer Goods

6.1.3 Design by Decree - The Golden Palate,the Golden Nose, and Experts 'U¨ ber Alles'

6.1.4 Incorporating the Voice of the Consumer by Experimental Design

6.1.5 Moving from the Design of 'Things' to the Design of 'Ideas'

6.1.6 Enemies of Affective Design

6.1.7 Changing One's Thinking in a Connected World

6.1.8 The Value of Design and the Need for Speed and Affordability to Get It Accepted

6.1.9 The Approach Illustrated by a Case History

6.2 Materials and Methods

6.2.1 Materials

6.2.2 Data Analysis

6.3 Results and Discussion

6.3.1 Total Panel

6.3.2 Looking for Mind-sets - Different Ways ofResponding to the Same Messages (and Style Features)

6.3.3 Identifying Mind-sets in the Population

6.3.4 Emotions about Eating Insects

6.4 Discussion - Data, the 'Facts of the Experiment'

6.5 Discussion and Conclusion - Solving theProblem of Affective Design by Experiment and the Creation of Structured, Small Databases

Acknowledgements

Chapter 7 Artificial Intelligence to Identify Ideas

7.1 Introduction

7.2 About AI.

7.2.1 History of AI

7.3 AI for Identifying Ideas

7.3.1 Data Sources

7.3.2 Identifying Dominant, Emerging and Growing Ideas

7.3.3 Identifying the Context of the Ideas

7.3.4 Predicting Future Growth

7.3.5 Prioritising Ideas

7.4 Future

Chapter 8 Mind Genomics (BimiLeap) to Create New Ideas

Chapter 9 Assigning People to Empirically Uncovered Mind-sets:A New Horizon to Understand the Minds and Behaviors of People

Attila Gere and Howard Moskowitz 9.1 Introduction

9.2 The Topic: Sensory Aspects of Meat-free Food Products

9.2.1 The Four Questions, Which Tell a Story About the Topic

9.2.2 The Four 'Answers' to Each 'Question'

9.3 The Test Stimuli - Vignettes (Combinations of Answers)

9.4 Available Methods and Their Applications

9.4.1 Support Vector Machine

9.4.2 Nai¨ve Bayes Classifier

9.4.3 K-Nearest Neighbors

9.4.4 Random Forest

9.4.5 Partial Least Squares Discriminant Analysis

9.4.6 Linear Discriminant Analysis

9.5 Performance of the Six Approaches for the Study Data

9.6 Personal Viewpoint Identifier (PVI)

9.7 A Vision of the Future - Deep Knowledge of the Mind of Millions or Billions of People

Chapter 10 Systematics and Researcher Proclivities in Product Design: History, Success, and Pivot to the Future

10.1 The Beginnings of Product Design - The World of Description

10.2 The Contribution of Experimental Design, Scaling, and Psychophysics

10.3 1970-1990 and the Inevitable Clash BetweenSensory Analysis and Psychophysics Regarding Product Design

10.4 Product Design, Ingrained Beliefs, and the Evolution of Product Design in Market Research

10.5 Early Efforts and Blind Alleys - Matching the Self-designed Ideal and Directional Ratings.

10.6 Countering the Early Beliefs - the Accepting World of Market Research in the 1970s and 1980s

10.7 The Early 1980s - Individual Differences and the Emergence of Sensory Preference Segments

10.8 Systematic Variation - Choosing the Designs and Executing the Studies

10.9 Beyond the 1980s and 1990s - Process, Timelines, Budget

10.10 Experimental Design, Rapid Testing in the Era of Available Computing

10.11 Closing Thoughts

Chapter 11 Thinking Like an Amora

11.1 Today's Learning Situation in Talmud. . . My Own Journey

11.2 Doing an Experiment with the Ideas

11.3 So, What Is This Approach Really, and What Does It Deliver?

11.4 Example

11.5 Making Sense of the Results - What do the Judges Say?

11.6 Thinking Differently about the Same Evidence

11.7 Going Forward - What Does This Mean for the Study of Talmud?

Subject Index.

Notes:

Description based on publisher supplied metadata and other sources.

Description based on print version record.

Includes bibliographical references.

ISBN:

9781523141449

1523141441

9781839163333

183916333X

OCLC:

1245856601