Older Americans : a changing market.

Format:

Book

Author/Creator:

New Strategist Publications, Inc.

Series:

American generations series.

American Generations Series

Language:

English

Subjects (All):

Older people--United States--Statistics.

Older people.

Older consumers--United States--Statistics.

Older consumers.

Consumers--United States--Statistics.

Consumers.

Consumer behavior--United States--Statistics.

Consumer behavior.

Demographic surveys.

Physical Description:

1 online resource (xiv, 374 pages) : illustrations

Edition:

7th ed.

Place of Publication:

Ithaca : New Strategist Publications, Inc., 2012.

Ithaca, N.Y. : New Strategist Publications, Inc., 2012.

Language Note:

English

Summary:

The new seventh edition of Older Americans: A Changing Market includes the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group. New to this edition is all-important 2010 census population data, a unique comparison of the attitudes of the four generations of American adults based on the General Social Survey, the latest homeownership rates, time use by age and sex, trends in household spending and wealth since the Great Recession, and labor force statistics with projections to 2020.

Contents:

Table of Contents; Tables; Illustrations; Introduction; Chap. 1 Attitudes; Boomers Are Most Likely to Say They Are Not Too Happy; Table 1.1 General Happiness, 2010; Table 1.2 Happiness of Marriage, 2010; Table 1.3 Is Life Exciting, Routine, or Dull, 2010; Table 1.4 Trust in Others, 2010; Belief in Hard Work Is Strong Across Generations; Table 1.5 How People Get Ahead, 2010; Table 1.6 Geographic Mobility since Age 16, 2010; Older Americans Are Doing Far Better than Middle-Aged or Younger Ones; Table 1.7 Social Class Membership, 2010; Table 1.8 Family Income Relative to Others, 2010

Table 1.9 Satisfaction with Financial Situation, 2010Table 1.10 Job Satisfaction, 2010; The American Standard of Living Is Falling; Table 1.11 Parents' Standard of Living, 2010; Table 1.12 Standard of Living Will Improve, 2010; Table 1.13 Children's Standard of Living, 2010; Two Children Are Most Popular; Table 1.14 Ideal Number of Children, 2010; Table 1.15 Spanking Children, 2010; Table 1.16 Better for Man to Work, Woman to Tend Home, 2010; Table 1.17 Working Mother's Relationship with Children, 2010; Table 1.18 Should Government Help the Sick, 2010; Religious Diversity Is on the Rise

Table 1.19 Attitude toward Science, 2010Table 1.20 Attitude toward Evolution, 2010; Table 1.21 Religious Preference, 2010; Table 1.22 Degree of Religiosity, 2010; Table 1.23 Belief in the Bible, 2010; Table 1.24 Bible in the Public Schools, 2010; Growing Tolerance of Sexual Behavior; Table 1.25 Premarital Sex, 2010; Table 1.26 Homosexual Relations, 2010; Table 1.27 Gay Marriage, 2010; Television News Is Most Important; Table 1.28 Main Source of Information about Events in the News, 2010; Table 1.29 Political Leanings, 2010; Table 1.30 Political Party Affiliation, 2010

Most Support Abortion if a Mother's Health Is EndangeredTable 1.31 Favor or Oppose Death Penalty for Murder, 2010; Table 1.32 Favor or Oppose Gun Permits, 2010; Table 1.33 Legalization of Marijuana, 2010; Table 1.34 Support for Legal Abortion by Reason, 2010; Table 1.35 Doctor-Assisted Suicide, 2010; Chap. 2 Education; Big Gains in Educational Attainment; Table 2.1 Educational Attainment of People Aged 55 or Older, 1950 to 2010; Older Americans Are the Least Educated; Table 2.2 Educational Attainment by Generation, 2010; Table 2.3 Educational Attainment of People Aged 55 or Older, 2010

Among Men, the Oldest Are the Least EducatedTable 2.4 Educational Attainment of Men Aged 55 or Older, 2010; The Educational Attainment of Older Women Is Rising; Table 2.5 Educational Attainment of Women Aged 55 or Older, 2010; Asians Are the Best Educated Older Americans; Table 2.6 Educational Attainment of Men Aged 55 or Older by Race and Hispanic Origin, 2010; Table 2.7 Educational Attainment of Women Aged 55 or Older by Race and Hispanic Origin, 2010; Few Older Americans Are in School; Table 2.8 School Enrollment by Sex and Age, 2010; Few Older Americans Attend College

Table 2.9 College Students by Age and Enrollment Level, 2010

Notes:

Description based upon print version of record.

Description based on publisher supplied metadata and other sources.

Includes bibliographical references and index.

ISBN:

9781461911234

1461911230

9781937737207

1937737209

OCLC:

811563016