Utimate guide to business writing : all the secrets of creating and managing business documents / Julian Maynard-Smith.

Format:

Book

Author/Creator:

Maynard-Smith, Julian, 1964- author.

Language:

English

Subjects (All):

Business writing.

Physical Description:

1 online resource (201 pages) : illustrations

Edition:

First Edition.

Place of Publication:

New York, New York State ; London, England : Routledge, [2021]

Summary:

"The Ultimate Guide to Business Writing is a comprehensive guide on how to write any kind of business document. Written clearly in an engaging voice, it explains in depth the whole process: from determining objectives to establishing readers' needs, conducting research, outlining, and designing a template; to writing the first draft; to editing for meaning, accuracy, concision, style and emotional impact; to creating glossaries and indices; to proofreading and working with reviewers. The book also explains how to exploit the psychology of perception and motivation, collaborate effectively with business colleagues, manage documents holistically across an organisation, and deal with the other everyday practicalities of managing knowledge in a corporate environment. Every section of the book is packed with questions to help readers frame their thinking and find the right answers, and dozens of examples of what works and why. The book's also rich in practical examples drawn from real life, anecdotes, humour, and visual aids. But the advice isn't just practical and anecdotal: it's also rigorously supported by scientific evidence from notable linguists and psychologists such as Steven Pinker, Daniel Goleman and Yellowlees Douglas. And anyone keen to explore further will benefit from the book's bibliography and links to videos and other online resources. The book is ideal not just for professional business writers, such as editors, technical writers and communicators, copywriters and creative directors; it's also suitable for anyone whose job requires them to write, whether it's something as simple as an email or as complex as a set of policies or a handbook"-- Provided by publisher.

Contents:

Cover

Half Title

Title Page

Copyright Page

Table of Contents

Preface

About the Author

1 How to write any document

Consider what outcomes you want

Research your readers

Gather your information

Select/adapt a template

Pick a filename

Design the structure

Write the first draft

Revise for meaning

Trim verbosity and clichés

Simplify your sentences

Revise for style and emotion

Fix your punctuation

Check your grammar

Check your spelling and capitalisation

Fix your formatting

(Optional) Add a glossary

(Optional) Create an index

Proofread

(Recommended) Get reviews

2 Managing knowledge

Organise across everything

Create a universal taxonomy

Shorten the reader's journey

Collaborate

Share knowledge across projects

Nurture information

Avoid duplication

Design for obviousness

Pull rather than push

Choose the right content-management system

Run a knowledge 'health check'

Provide 'knowledge about the knowledge'

3 Further writing tips

Choosing images

Printing documents

Creating slideshows

Creating PDFs

Free writing tools available on the web

Final thoughts

Bibliography

Index.

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9781003144250

100314425X

9781000348125

1000348121

9781000348163

1000348164

OCLC:

1246250297