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Magnetic stories : connect with customers and engage employees with brand storytelling / Gabrielle Dolan.
- Format:
- Book
- Author/Creator:
- Dolan, Gabrielle, author.
- Language:
- English
- Subjects (All):
- Brand name products.
- Business names.
- Consumers--Attitudes.
- Consumers.
- Physical Description:
- 1 online resource (213 pages)
- Place of Publication:
- Hoboken, New Jersey : Wiley, [2021]
- Summary:
- Your brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.
- Contents:
- Bring together brand and stories
- Tell 5 types of brand stories
- Implement brand storytelling
- See magnetic stories in action.
- Notes:
- Description based on print version record.
- ISBN:
- 9780730388548
- 0730388549
- 9780730388531
- 0730388530
- OCLC:
- 1240582442
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