Restartup : a founder's guide to crisis navigation / Arunkumar Krishnakumar, Maxson J. Y. Tee.

Format:

Book

Author/Creator:

Krishnakumar, Arunkumar, author.

Jia Ying, Maxson Tee, author.

Language:

English

Subjects (All):

New business enterprises.

Financial crises.

Business enterprises--Finance.

Business enterprises.

Physical Description:

1 online resource (xxiii, 232 pages) : illustrations

Edition:

1

Place of Publication:

Wiley 2021

Summary:

"During a market boom, even bad startups can find funding. However, when a crisis hits, funds dry up, and very few startups will survive. However, with the appropriate tools, it is possible not just to navigate an economic crisis, but to embrace it, identify opportunities, and emerge stronger on the other side. In the current climate of economic instability, and with the financial impact of the coronavirus yet to fully bite, startups and entrepreneurs need solid, practical advice to help them keep their businesses alive--and even thriving."-- Provided by publisher.

"Your complete startup downturn survival guide During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn't have to mean it's time to shut up shop. Restartup shows how it's possible--by choosing to embrace instability and seizing the new opportunities it provides--to stay afloat, and even to thrive. Arunkumar Krishnakumar and Maxson Tee --tech investor, influencer, blogger, and podcaster-- use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. The money pyramid--understand your crisis financing options Mental Health - drop the societal taboo for the wellbeing of the company and the founders Fundraising psychology--go beyond the deck and the proposition to get inside your investor's head Operational efficiencies--know how to cut back but still hold onto your top people Embrace the suck--see how a crisis can open up unexpected opportunities Don't let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity--and embrace the wild ride to survival and success." -- Provided by publisher

Contents:

Even shit floats in high tide. Introduction ; The macros matter ; Capitalism: the pyramid scheme ; Role of the central banks and regulators ; Virtuous cycles ; Conclusion

Hindsight's 2020. Introduction ; Structural versus event-driven crises ; The crisis timeline ; If it smells like funk ; Data collection ; Conclusion

Be your own shrink. Introduction ; Crisis is here ; Conclusion

The surgical strike. Introduction ; The startup bell curve ; A 3D plan of action ; First-order optimisation ; What next? ; Conclusion

Check your mirrors. Introduction ; Second-order optimisation ; The who ; The why ; The how much ; The how ; Conclusion

Map the trip. Introduction ; Infrastructure ; The missing link ; Conclusion

From fiats to ferraris. Introduction ; The 4D lens ; The business model barometer ; Behaviourally predictable ; Hybrid ; Conclusion

Hit refresh. Introduction ; Third-order optimisation ; Build for a crisis ; Conclusion

Winner winner chicken dinner. Introduction ; The macro environment ; What history tells us ; Wear your mask first ; Cold decisions and humane execution ; Customer is king ; Infrastructure catalysts ; Business model evaluation ; All change ; Conclusion

Glossary

Index

Notes:

Includes index.

Description based on print version record.

ISBN:

9781119754626

1119754623

9781119754596

1119754593

OCLC:

1243541297