Gorillas can dance : lessons from Microsoft and other corporations on partnering with startups / Shameen Prashantham.

Format:

Book

Author/Creator:

Prashantham, Shameen, author.

Language:

English

Subjects (All):

New business enterprises.

Partnership.

Success in business.

Physical Description:

1 online resource (371 pages)

Place of Publication:

Hoboken, New Jersey : Wiley, [2022]

Summary:

"Faced with disruption brought about by digitalization, multinational corporations are realizing the value of partnering with external actors--including start-ups. However, while established corporations and start-ups do have complementary capabilities that could result in win-win collaboration, they often find that developing productive partnerships is not straightforward. The very thing that attracts them to each other -- their significant differences -- also makes it difficult to work together. There, the partnering process must be approached not only enthusiastically but thoughtfully, by addressing these systemic asymmetries through focusing on the three pillars of synergy, interface, and exemplar. In this book, drawing upon over a decade of research in multiple locations -- including China, German, India, Israel, Kenya, South Africa, UK and US -- Professor Shameen Prashantham provides guidance on how corporations and startups can build mutual beneficial partnerships. Using examples such as Microsoft and several others including AB InBev, Bayer, BMW, Coca Cola, IBM, Intel, Nissan (Infiniti), SAP, Unilever and Walmart, among others, Gorillas Can Dance discussed the "why", "how", and "where" of corporation-startup up partnering. Readers will learn that to succeed in the age of digital disruption, companies need to develop entrepreneurial, collaborative, and global mindsets"-- Provided by publisher.

Contents:

Cover

Title Page

Copyright Page

Contents

Foreword

Preface

Prologue Microsoft's Startup Partnering Journey

Microsoft: A Case Study in Startup Partnering

Phase 1 Getting Startup Partnering Off the Ground

Phase 2 Extending and Deepening Startup Engagement

Phase 3 Mainstreaming Startup Partnering into the Core Strategy

Lessons from the Microsoft Story

What This Book Is About

Part One Why

Chapter 1 Why Entrepreneurship Matters for Large Corporations

Why Partner with Startups

Managers versus Entrepreneurs: The Challenge of Disruption

Managers as Entrepreneurs: Responding to Disruption

Managers with Entrepreneurs: Partnering with External Startups

Scope for Win-Win Collaboration

Chapter 2 Why Partnering with Startups Isn't Easy

Scope for Win-Win . . . But Asymmetries to Overcome

Goal Asymmetry

Structure Asymmetry

Attention Asymmetry

The Paradox of Asymmetric Partnering

Part Two How

Chapter 3 How to Partner with Startups Systematically

A Threefold Strategy to Overcome Asymmetries

Clarifying Synergies

Creating Interfaces

Cultivating Exemplars

Understanding the Startup's Perspective

Chapter 4 Building the Capability to Partner with Startups

Learning to Partner with Startups

Initiation

Expansion

Systematization

Learning from External Specialists

Part Three Where

Chapter 5 Partnering with Startups Around the World

Learning from the World

Think Global, Act Local: Adapting Practices

Think Local, Act Global: Adopting Practices

Think Global, Act Global: Aligning Practices

Looking to New Frontiers

Chapter 6 Partnering with Startups as a Force for Good

Dancing with Gorillas for the Sustainable Development Goals

Societal Synergy

Inclusive Interface

Hybrid Exemplar

Building SDG Coalitions.

Epilogue Three Mindsets for the SDG Decade of Action

Contributing to the SDG Decade of Action In A Post-Covid World

Entrepreneurial, Collaborative and Global Mindsets

Harnessing Entrepreneurship and Globalization Via Collaboration

Endnotes

Acknowledgments

About the Research

About the Author

Index

EULA.

Notes:

Description based on print version record.

Includes index.

ISBN:

9781119823599

1119823595

9781119823605

1119823609

OCLC:

1272998918