The voltage effect : how to make good ideas great and great ideas scale / John A. List.

Format:

Book

Author/Creator:

List, John A., 1968- author.

Language:

English

Subjects (All):

Scaling (Social sciences).

New products.

Strategic planning.

Entrepreneurship.

Policy sciences.

entrepreneurs.

Medical Subjects:

Entrepreneurship.

Physical Description:

265 pages ; 25 cm

Edition:

First edition.

Place of Publication:

New York : Currency, [2022]

Summary:

"A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off? "Scale" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one-whether you're growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve "high voltage"-the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You'll learn: How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable "ingredients" (until it collapsed because talent doesn't scale) Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale How governments could deliver more services to more citizens if they focused on the last dollar spent How one education center leveraged positive spillovers to narrow the achievement gap across the entire community Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale"-- Provided by publisher.

Contents:

Machine generated contents note: pt. One CAN YOUR IDEA SCALE?

1. Dupers and False Positives

2. Know Your Audience

3. Is It the Chef or the Ingredients?

4. Spillovers

5. The Cost Trap

pt. Two FOUR SECRETS TO HIGH-VOLTAGE SCALING

6. Incentives That Scale

7. Revolution on the Margins

8. Quitting Is for Winners

9. Scaling Culture.

Notes:

Includes bibliographical references (pages [239]-255) and index.

Other Format:

Online version: List, John A., 1968- Voltage effect

ISBN:

9780593239483

0593239482

9780593443521

0593443527

OCLC:

1269414776

Publisher Number:

99989813956