Vernacular Voices : The Rhetoric of Publics and Public Spheres / Gerard A. Hauser and Phaedra C. Pezzullo.

Format:

Book

Author/Creator:

Hauser, Gerard A., author.

Pezzullo, Phaedra C., author.

Series:

Studies in rhetoric and communication.

Studies in Rhetoric and Communication

Language:

English

Subjects (All):

Rhetoric--Political aspects.

Rhetoric.

Public opinion.

Physical Description:

1 online resource (xxiv, 337 pages)/

Edition:

Second edition.

Place of Publication:

Columbia, South Carolina : University of South Carolina Press, [2022]

Summary:

An award-winning study of how formal and informal public discourse shapes opinions.

Contents:

Cover

VERNACULAR VOICES

Title

Copyright

Dedication

CONTENTS

List of Tables

Foreword

Series Editor's Preface

Preface 2022

Acknowledgments

Introduction: Forgotten Publics

E pluribus unum

Chapter 1 The Public Voice of Vernacular Rhetoric

Rhetoric's Place in the Athenian Democracy

Civil Society and the Appearance of Public Opinion

Vox Populi and the Problem of "Public" Opinion

Rhetorical Antecedents of Publics

Conclusion

Chapter 2 Discourse, Rhetorical Discourse, and the Public Sphere

The Bourgeois Public Sphere

Rhetorical Counterassumptions to Habermas's Model

Chapter 3 Civic Conversation and the Reticulate Public Sphere

Outline of a Rhetorical Model of the Public Sphere

Public Conversation and the Associations of the Reticulate Public Sphere

Common Meaning and the Associative Networks of the Reticulate Public Sphere

The Ground of Civil Judgment

Rhetorical Criteria of the Public Sphere

Chapter 4 Reading Public Opinion from Vernacular Rhetoric

Witnessing Vernacular Discourse: An Outsider's Experience

Vernacular Rhetoric: The Rhetorical Locus of Public Opinion

Public Opinion and Reasoning

Public Opinion and Common Understanding

The Dialogical Process of Opinion Formation

Chapter 5 Narrative, Cultural Memory, and the Appropriation of Historicity

Rhetoric and the Active Society

Memories of Hope: Poland

Memories of Despair: Yugoslavia

Contrasting Stories, Contrasting Possibilities

Conclusion: The Narrative Bridge from Tradition to Historicity

Chapter 6 Reshaping Publics and Public Spheres: The Meese Commission's Report on Pornography

A Call to Reshape the Literary Public Sphere

The Final Report: Version I

The Final Report: Version II

Reconstructing the Public Sphere

Conclusion.

Chapter 7 Technologizing Public Opinion: Opinion Polls, the Iranian Hostages, and the Presidential Election

The Problem of Public Opinion

Transforming Victims into Heroes

Public Opinion as Technological Constraint

Chapter 8 Democracy's Narrative: Living in Roosevelt's America

The Election of 1940

The People's Letters and Public Opinion

"Public" Opinion on the Third Term

Defining America

Conclusion: Forgotten Publics in a Land of Strangers

Chapter 9 The Rhetoric of Publicness: Theory and Method

Theoretical Considerations

Methodological Considerations

Appendix I: Chronology of Hostage Developments

Appendix II: Chronology of the 1980 Campaign

Notes

Bibliography

Index

ABOUT THE AUTHOR.

Notes:

Originally published: 1999.

Includes bibliographical references and index.

OCLC-licensed vendor bibliographic record.

Description based on print version record.

Other Format:

Print version: Hauser, Gerard A. Vernacular Voices

ISBN:

9781643362861

1643362860

OCLC:

1291266812