Structuring design : graphic grids in theory and practice / Ulysses Voelker.

Format:

Book

Author/Creator:

Voelker, Ulysses, author.

Language:

English

Subjects (All):

Grids (Typographic design).

Design.

Physical Description:

173 pages : illustrations ; 26 cm

Edition:

Second edition.

Place of Publication:

Salenstein : Niggli, 2020.

Summary:

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalog like an art catalog, and a magazine like a magazine. This publication offers a compact mix of explanations, practical tips, and background information on the topic.0At its center is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

Contents:

A. Graphic grids in everyday design. Introduction

Novel

Non-fiction book

Art catalog

Magazine __ Newspaper

Web design

Further applications. B. Design process

first steps. Idea and sketch . C. Background information. Humans need order

Stimulus, response and other phenomena

Intuition and method in design. D. Appendix.

Notes:

Includes bibliographical references.

ISBN:

9783721209945

372120994X

OCLC:

1048937689

Publisher Number:

99989801159