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Power of a common man : connecting with consumers the SRK way / Koral Dasgupta.
LIBRA HF5415.33.I4 D37 2014
Available from offsite location
- Format:
- Book
- Author/Creator:
- Dasgupta, Koral, author.
- Language:
- English
- Subjects (All):
- Consumer behavior--India.
- Consumer behavior.
- Consumption (Economics)--India.
- Consumption (Economics).
- Khan, Shah Rukh, 1965---Influence.
- Khan, Shah Rukh.
- Motion pictures--India--History and criticism.
- Motion pictures.
- Khan, Shah Rukh, 1965-.
- Influence (Literary, artistic, etc.).
- India.
- Genre:
- Criticism, interpretation, etc.
- Physical Description:
- xv, 310 pages : illustrations (chiefly color) ; 20 cm
- Place of Publication:
- Chennai : Westland, 2014.
- Notes:
- Includes bibliographical references (pages 305-310).
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 9789384030155
- 9384030155
- OCLC:
- 881271642
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