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Brand-wise : leveraging people to build powerful brands / Jyothi Menon, Pradeep Nevatia.
LIBRA HD69.87 M46 2005
Available from offsite location
- Format:
- Book
- Author/Creator:
- Menon, Jyothi, author.
- Nevatia, Pradeep, author.
- Language:
- English
- Subjects (All):
- Brand name products.
- Product management.
- Physical Description:
- xvii, 88 pages : 1 illustration (black and white) ; 22 cm
- Place of Publication:
- Chennai : EastWest Books (Madras), [2005].
- Summary:
- Fictional journey of a grandson to a grandfather's neem tree place.
- ISBN:
- 8188661295
- OCLC:
- 296275046
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