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The hard sell : an ethnographic study of the direct selling industry / John Bone.
- Format:
- Book
- Author/Creator:
- Bone, John, 1957-
- Language:
- English
- Subjects (All):
- Direct selling.
- Direct marketing.
- Physical Description:
- 1 online resource (206 pages.)
- Place of Publication:
- Aldershot, England ; Burlington, VT : Ashgate, [2006]
- System Details:
- text file
- Contents:
- Introduction: Direct Selling
- Setting the Scene
- Entering the Field
- The Persuaders' Part 1: Marketing
- The Persuaders' Part 2: Sales
- The Culture of the 'Con Man'
- A Culture of Excess
- Booty Capitalism.
- Notes:
- Includes bibliographical references (pages 199-203) and index.
- Electronic reproduction. London Available via World Wide Web.
- Description based on print version record.
- Other Format:
- Online version: Bone, John, 1957- Hard sell.
- ISBN:
- 9781315239262
- 1315239264
- Publisher Number:
- 99989770944
- Access Restriction:
- Restricted for use by site license.
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