1 option
The hard sell : the ins and outs of political advertising / Dee Madigan.
- Format:
- Book
- Author/Creator:
- Madigan, Dee, author.
- Language:
- English
- Subjects (All):
- Advertising, Political--Australia.
- Advertising, Political.
- Press and politics--Australia.
- Press and politics.
- Political campaigns--Australia.
- Political campaigns.
- Government and the press--Australia.
- Government and the press.
- Politics and government.
- Australia--Politics and government--21st century.
- Australia.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carlton, Vic. : Melbourne University Publishing, 2014.
- System Details:
- text file
- Summary:
- What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying ... In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns, she gives us fascinating industry insights into: Why on earth there are so many negative ads, How personal is too personal, How politicians use journos who use politicians who use Journos, The gendered nature of it all, What happens when it all goes belly up. Dee is candid about the tricks of the trade and the lessons that can be learned. Book jacket.
- Contents:
- The Hard Sell; Foreword; Contents; Preface; 1 Branding is not a dirty word; 2 The purse; 3 Getting the most bang for your buck; 4 Focused on focus groups; 5 The truth is out there ... somewhere; 6 Positive ads reinforce beliefs not change votes; 7 If everyone hates negative ads, why do we keep making them?; 8 Selling chicks; 9 The thinking behind the ads; 10 Lights, camera, action; 11 TV isn't dead but the internet is awesome; 12 Why babies still need to be kissed; 13 Spinning around; 14 No one is perfect; 15 So, do ads work?; Acknowledgements; Notes; Index.
- Notes:
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Other Format:
- Print version:
- ISBN:
- 9780522866315
- 052286631X
- Publisher Number:
- 99989770945
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.