A strategic nature : public relations and the politics of American environmentalism / Melissa Aronczyk and Maria I. Espinoza.

Format:

Book

Author/Creator:

Aronczyk, Melissa, author.

Espinoza, Maria I., author.

Series:

Oxford scholarship online.

Oxford scholarship online

Language:

English

Subjects (All):

Environmentalism--Political aspects--United States.

Environmentalism.

Public relations--United States.

Public relations.

Climatic changes--United States--Public opinion.

Climatic changes.

Physical Description:

1 online resource (321 pages)

Place of Publication:

New York, New York : Oxford University Press, [2022]

Summary:

'A Strategic Nature' shows how public relations has dominated public understanding of the natural environment for over 100 years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it.

Contents:

Cover

A Strategic Nature

Copyright

Contents

List of Figures and Tables

List of Abbreviations

Acknowledgments

Introduction: Public Relations and Its Problems

1. Seeing Like a Publicist: How the Environment Became an Issue

2. Bringing the Outside In: Managing the "External Environment"

3. Environment, Energy, Economy: The Campaign for Balance

4. PR for the Public Interest: The Rule of Reason and the Hazards of Environmental Consensus

5. Sustainable Communication: Green PR and the Export of Corporate Environmentalism

6. The Climate of Publicity: Climate Advocates and the Compromise of PR

7. "Shared Value": Promoting Climate Change for Data Worlds

Conclusion: We're Supposed to Be Engaging

Appendix 1. Interviews and Observation Sites

Appendix 2. E. Bruce Harrison Company, List of Clients, 1973-​1997

Notes

Bibliography

Index.

Notes:

Also issued in print: 2021.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-19-005535-9

0-19-005538-3

0-19-005537-5

OCLC:

1283857945