The metail economy : 6 ways to transform your business to leverage evolving me-centric consumer behavior / Joel Bines.

Format:

Book

Author/Creator:

Bines, Joel, author.

Language:

English

Subjects (All):

Consumer behavior.

Consumer satisfaction.

Retail trade--Management.

Retail trade.

Organizational change.

Success in business.

Physical Description:

1 online resource (159 pages)

Place of Publication:

New York, New York : McGraw-Hill Education, [2022]

Summary:

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economy Armed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers--"Me's"--have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy. From Joel Bines, one of today's top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival. Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace: Curation Customization Category Expertise Cost Convenience Community Bines explains why you shouldn't pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers--and focus your efforts accordingly. Whether you're the CEO of a global organization or starting your own clothing boutique, you must become a Metailer--and this groundbreaking book will show you how.

Contents:

When retail was king

Then along came the internet

The quantum consumer revolution

Cost

give me a steal

Convenience

make it easy for me

Category expert

show me what you know

Customization

that made-for-me feeling

Curation

that chosen-for-me feeling

Community

make me feel at home

What to do on Monday morning?

Notes:

Description based on print version record.

Includes index.

Other Format:

Print version: Bines, Joel The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution

ISBN:

9781264274642

1264274645

OCLC:

1290484399