Social media marketing for dummies / by Shiv Singh ; contributions from Michael Becker and Ryan Williams.

Format:

Book

Author/Creator:

Singh, Shiv, author.

Contributor:

Becker, Michael, 1969- contributor.

Williams, Ryan (Singer), contributor.

Series:

--For dummies.

For Dummies

Language:

English

Subjects (All):

Internet marketing.

Internet marketing--Social aspects.

Consumer behavior.

Physical Description:

1 online resource (291 p.)

Place of Publication:

Hoboken, New Jersey : Wiley Publishing, Inc., 2010.

Language Note:

English

Summary:

Learn how easy it is for your market to get your message Nowadays, if you're not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog-even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business. Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-up

Contents:

Social Media Marketing FOR Dummies®; About the Author; Author's Acknowledgments; Contents at a Glance; Table of Contents; Introduction; About This Book; Conventions Used in This Book; Foolish Assumptions; How This Book Is Organized; Icons Used in This Book; Where to Go from Here; Part I: Getting Social with Your Marketing; Chapter 1: Understanding Social Influence Marketing; Defining Social Influence Marketing; Comparing Social Influence Marketing with Other Marketing Efforts; Taking Social Influence Beyond Marketing; Chapter 2: The Lay of the SIM Land; Measuring the Size of the Social Web

Identifying High-Traffic SitesClassifying Consumer Activities; Researching Your Customers' Online Activities; Analyzing Competitor Efforts; Researching Your Competitor's Campaign Support; All Consumers Are Not Created Equal; Chapter 3: Getting in the Social Influence Marketing Frame of Mind; Putting SIM in the Context of the Marketing Funnel; Treating SIM Differently from Brand Marketing; Part II: Practicing SIM in the Social Web; Chapter 4: Launching SIM Campaigns; Discovering the Types of SIM Campaigns; Recognizing What Makes a Good SIM Campaign; Participating - Four Rules of the Game

Killing the Campaign Expiry DateMonitoring Brands and Conversations; Responding to Criticism; Chapter 5: Developing Your SIM Voice; Figuring Out Why You Need a SIM Voice; Defining SIM Voice Characteristics; Distinguishing Between SIM Voices and Brand Voices; Outlining SIM Voice Objectives; Choosing the Owner of Your Organization's SIM Voice; Crowdsourcing SIM Voices with Guidelines; Chapter 6: Reaching Your Audience and Their Influencers on the Major Social Platforms; Finding the Right Platforms; Looking at Marketing Strategies for Facebook; Discovering Marketing Strategies for MySpace

Marketing on TwitterCreating a YouTube Strategy; Chapter 7: Marketing via Niche Networks and Online Influencers; Exploring the Niche Social Networks; Finding the Right Social Platforms; Moving Beyond the Platforms and the Blogosphere; Taking Care of the Unpaid Media Basics; Chapter 8: Accounting for the Influencers; Knowing the Expert Influencers; Reaching the Expert Influencers; Tapping into the Referent Influencers; Reaching the Referent Influencers; Tapping into the Positional Influencers; Translating Influence to the Offline World; Part III: Old Marketing Is New Again with SIM

Chapter 9: Practicing SIM on Your Web SiteMoving Away from Microsites; Making the Campaign and the Web Site Work Together; Rethinking Your Web Site; Bringing the Social Graph to Your Web Site; Tips and Tricks for Web Site SIM; Chapter 10: Becoming an Authentic and Engaged Advertiser; Social Advertising: A Potential Online Advertising Game Changer; Appvertisements and How They Can Work for You; Getting Your Appvertisement Noticed; Making Paid and Earned Media Work Together; SIM Working with TV; Chapter 11: Building a SIM Mobile Campaign; Looking at Consumer Trends in Mobile

Understanding the Many Paths within the Mobile Channel

Notes:

Includes index.

Description based on online resource; title from PDF title page (ebrary, viewed July 27, 2016).

ISBN:

1-282-31500-5

9786612315008

0-470-58530-7

OCLC:

613612834