The Practice of Government Public Relations / edited by Mordecai Lee, Grant Neeley and Kendra Stewart.

Format:

Book

Contributor:

Lee, Mordecai, editor.

Neeley, Grant, editor.

Stewart, Kendra, editor.

Series:

Public administration and public policy.

American Society for Public Administration. Book series on public administration & public policy

Language:

English

Subjects (All):

Communication in public administration--United States.

Communication in public administration.

Government publicity--United States.

Government publicity.

Public relations and politics--United States.

Public relations and politics.

Physical Description:

1 online resource (254 p.)

Edition:

First edition.

Place of Publication:

Boca Raton, FL : Routledge, [2017].

Language Note:

English

Summary:

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Contents:

Front Cover; Contents; CD-ROM Contents; Preface; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4: Government Websites; Chapter 5: Public Information Campaigns; Chapter 6: Crisis Public Relations for Government Communicators; Chapter 7: Web 2.0; Chapter 8: Strategic Communication Planning; Chapter 9: Ethics in Government Public Relations; Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians; Chapter 11: Internal Public Relations for Personal and Program Success

Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs EffectivenessChapter 13: Conclusion; Back Cover

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-351-54136-6

1-315-08552-6

1-283-27449-3

9786613274496

1-4398-3466-0

9781315085524

OCLC:

754582417