The high-purpose company : the truly responsible--and highly profitable--firms that are changing business now / Christine Arena.

Format:

Book

Author/Creator:

Arena, Christine.

Contributor:

Books24x7, Inc.

Language:

English

Subjects (All):

Social responsibility of business.

Corporate governance.

Physical Description:

1 online resource (257 pages)

Edition:

1st ed.

Other Title:

high-purpose company

Place of Publication:

Pymble, N.S.W., Australia ; New York, N.Y. : HarperCollins, c2010 (Norwood, Mass. : Books24x7.com [generator])

Language Note:

English

Summary:

In The High-Purpose Company, corporate strategist and researcher Christine Arena shows that some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High-Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups--and make a giant leap forward. Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well-known firms. The surprising results of the study defy long-held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business. Real CSR is about change, not charity. The High-Purpose Company uncovers this and other truths, and guides readers through the step-by-step process that is currently embraced by the world's most forward-thinking firms.

Contents:

The context

The concept

The pitfalls

The progression.

Notes:

Title from title screen.

Includes bibliographical references.

Digitized and made available by: Books24x7.com.

Description based on publisher supplied metadata and other sources.

ISBN:

9780062010476

0062010476

OCLC:

1393309232