Mass communication : issues, perspectives and techniques / [edited by] Jason R. Detrani.

Format:

Book

Contributor:

Detrani, Jason R.

Language:

English

Subjects (All):

Communication.

Mass media.

Physical Description:

1 online resource (302 p.)

Edition:

1st ed.

Place of Publication:

Oakville, Ont. : Apple Academic Press, 2011.

Language Note:

English

Summary:

Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incor

Contents:

1. Working with the media / Shay Bilchik

2. Media, conflict prevention, and peacebuilding : mapping the edges / Sheldon Himelfarb and Megan Chabalowski

3. Assessing information needs and communication behaviors of national forest summer visitors / James D. Absher

4. Parables and paradigms : an introduction to using communication theories in outdoor recreation research / James Absher

5. Wildland fire and fuel management : principles for effective communication / Eric Toman and Bruce Shindler

6. Benefits of an educational program for journalists on media coverage of HIV/AIDS in developing countries / Jorge L. Martinez-Cajas ... [et al.]

7. Issues in evaluating mass media-based health communication campaigns / Vicki Freimuth, Galen Cole and Susan Kirby

8. The impact of mass media campaigns on intentions to use the female condom in Tanzania / Sohail Agha and Ronan Van Rossem

9. Taipei's use of a multi-channel mass risk communication program to rapidly reverse an epidemic of highly communicable disease / Muh-Yong Yen ... [et al.]

10. Egypt violence against women study media coverage of violence against women / Enas Abu Youssef ... [et al.]

11. What are the roles and responsibilities of the media in disseminating health information? / Gary Schwitzer ... [et al.]

12. Communication gap : the disconnect between what scientists say and what the public hears / Charles W. Schmidt

13. Communication and marketing as tools to cultivate the public's health : a proposed "people and places" framework / Edward W. Maibach, Lorien C. Abroms and Mark Marosits

14. Mass media theory, leveraging relationships, and reliable strategic communication effects / John R. Robinson

15. Re-examination of mixed media communication : the impact of voice, data link, and mixed air traffic control environments on the flight deck / Melisa Dunbar ... [et al.].

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-429-08736-5

1-4665-6258-7

9780429087363

OCLC:

814321687