LinkedIn / by Joel Elad.

Format:

Book

Author/Creator:

Elad, Joel, author.

Series:

--For dummies.

--For dummies

Language:

English

Subjects (All):

LinkedIn (Electronic resource).

Online social networks--Handbooks, manuals, etc.

Online social networks.

Business enterprises--Computer networks.

Business enterprises.

Business networks--Computer network resources.

Business networks.

Job hunting--Computer network resources.

Job hunting.

Physical Description:

1 online resource (x, 371 pages) : illustrations.

Edition:

Sixth edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., [2021]

Summary:

Brand yourself like a pro on LinkedIn LinkedIn multiplieswhatyou knowbythe power ofwhoyou know todeliverthe number one social platform forbusinessprofessionalsand new job seekers. LinkedIn For Dummies showsLinkedInnewcomersthe best ways todiscover new opportunities, enhance their personal brand, network with other professionals, andgivean exponentialboost to their career.Consider thisbooka passportto help you connect more successfullywith many of LinkedIn's660+million membersin over 200 countries, as well asan expert guide tothe platform'stoolsandfeaturesandtheproventacticsthatget you noticed. In this friendly, all-access introductionto the LinkedIn scene, entrepreneurship guru JoelEladclues you in onthe essentials. Get the latest insight onhow tocreate an attractive profile that will make employers give you a second glanceas well astechniquesfor making useful connections across the globe.In no time at allyou'll alsobe right at home with theprofileuser interfaceand getting busy withadding content, searching for career opportunities, and, if you're looking to hire for your company, recruitingtop candidates. * Build yourpersonalbrand and market it * Sell yourself by highlighting skills, awards, and endorsements * Get connected with LinkedIn groups * Manage and make introductions via InMail Relationships matter: LinkedIn For Dummies gives you theonline socialskills toturnsix degrees of separation into the colleagues, mentors, andfriendswhowill transform your career-and your life.

Contents:

Intro

Title Page

Copyright Page

Table of Contents

Introduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part 1 Understanding LinkedIn Basics

Chapter 1 Looking into LinkedIn

Understanding Your New Contact Management and Networking Toolkit

Keeping track of your contacts

Understanding the different degrees of network connections

Discovering What You Can Do with LinkedIn

Building your brand and profile

Looking for a job now or later

Finding out all kinds of valuable information

Expanding your network

Navigating LinkedIn

Touring the top navigation bar

Looking at the Settings &amp

Privacy page

Understanding LinkedIn Costs and Benefits

Weighing free versus paid accounts

Comparing the paid accounts

Upgrading to a premium account

Chapter 2 Signing Up and Creating Your Account

Joining LinkedIn

Joining with an invitation

Joining without an invitation

Completing the sign-up process

Building Your Network

Chapter 3 Completing Your Profile

Adding a Summary and Basic Information

Updating the basic information sections

Writing your summary first

Completing Your Summary

Adding More Profile Sections

Adding a Position

Reporting Your Education

Setting Your Profile URL and Public View

Part 2 Finding Others and Getting Connected

Chapter 4 Discovering and Building Your Network

Searching Your First-Degree Connections

Searching the LinkedIn Network

Starting with basic search options

Advanced searching with filters

Performing advanced searches

Saving searches for future use

Chapter 5 Growing Your Network

Building a Meaningful Network

Importing Contacts into LinkedIn

Importing a contacts list from your email system

Checking for members.

Finding classmates

Using the People You May Know feature

Browsing your connections' networks

Sending Connection Requests

Sending requests to existing members

Understanding why you shouldn't use canned invitations

Sending requests to nonmembers

Communicating the value of joining LinkedIn

Removing people from your network

Accepting (or Gracefully Declining) Invitations

Chapter 6 Managing Messages and InMail

Using InMail versus Using LinkedIn Messages

Understanding LinkedIn messages

Understanding your inbox

Getting to know InMail

Sending InMail

Managing Invitations

Tracking sent invitations

Tracking received invitations

Setting Up an Introduction

Planning your approach to each person

Sending an introduction request message

Managing Introduction Requests

Accepting requests and forwarding the introduction

Gracefully declining requests

Chapter 7 Interacting with and Endorsing Your Network

Interacting with Your Network

Creating a status update to stay connected

Interacting with status updates

Giving and Receiving Endorsements on LinkedIn

Endorsing someone on LinkedIn

Accepting endorsements on LinkedIn

Managing your skills and endorsements

Part 3 Growing and Managing Your Network

Chapter 8 Understanding Your News Feed

Understanding the News Feed

Configuring Your News Feed

Setting Up Digest Notifications

Writing an Article on LinkedIn

Managing Post Interactions

Chapter 9 Exploring the Power of Recommendations

Understanding Recommendations

Writing Recommendations

Choose wisely, grasshopper: Deciding whom to recommend

Look right here: Making your recommendation stand out

Creating a recommendation

Requesting Recommendations

Choosing whom to ask

Creating a polite recommendation request.

Gracefully Declining a Recommendation (or a Request for One)

Managing Recommendations

Editing or removing recommendations you've made

Handling new recommendations you've received

Removing or requesting to revise a recommendation

Chapter 10 Accessing LinkedIn with a Mobile Device

Surveying the LinkedIn Mobile App

Installing Any LinkedIn Mobile App

Breaking Down the Sections of the LinkedIn Mobile App

Connecting Your App Usage with Website Usage

Chapter 11 Configuring Settings Like a Pro

Using the Settings &amp

Privacy Page as a Command Console

Starting with Basic Account Changes

Controlling Visibility and Privacy Settings

Finalizing Your LinkedIn Communications Settings

Chapter 12 Using LinkedIn with Your Internet Activities

Exporting LinkedIn Connections to Your Email Application

Creating your contacts export file in LinkedIn

Exporting contacts to Office 365

Exporting contacts to Outlook (non-Office-Suite version)

Exporting contacts to Gmail

Exporting Your Profile and Badge

Exporting your profile to a PDF file

Creating a public profile badge for other websites

Part 4 Finding Employees, Jobs, and Companies

Chapter 13 Finding Employees

Managing Your Job Listings

Posting a job listing

Advertising your job listing to your network

Reviewing applicants

Screening Candidates with LinkedIn

Using Strategies to Find Active or Passive Job Seekers

Chapter 14 Finding a Job

Searching for an Open Position

Tuning Up Your Profile and Network to Make a Good Impression

Preparing Your Profile and Account Settings for Job Searches

Checking your profile's visibility

Optimizing your profile

Involving LinkedIn in Job Search Strategies

Leveraging connections

Finding people with the same or similar job

Taking advantage of your alma mater.

Finding target company referrals

Chapter 15 Following Companies

Searching for Companies

Putting Your Company on LinkedIn

Adding a Company page to LinkedIn

Part 5 Using LinkedIn for Everyday Business

Chapter 16 Getting Connected with Groups

Reaping the Benefits of Groups

Understanding the Two Types of Groups

Joining a Group

Starting and participating in group discussions

Viewing a group's membership list

Creating a Group

Setting Up the Group and Inviting Members

Building and managing your member list

Crafting your invitation email

Approving members to your group

Chapter 17 Implementing Sales and Marketing Techniques

Marketing Yourself through LinkedIn

Marketing yourself to your network

Marketing Your Business through LinkedIn

Using online marketing tactics with LinkedIn

Mining for Clients

Generating leads with the Advanced People search

Finding the decision-maker

Closing the Deal

Preparing for the client meeting

Reporting a positive sale

Chapter 18 Using LinkedIn Ads

Understanding LinkedIn Ads

Finding Out about Filtering Options

Creating an Ad Campaign

Managing Your Ad Campaign

Chapter 19 Discovering Creative Uses of LinkedIn

Mashing LinkedIn with Other Services

LinkedIn and Google Alerts

LinkedIn Archives and Data Syncing

LinkedIn and WordPress work together

Building Your Focus Group

Using Location-Based LinkedIn Ideas

Building your network before moving to a new city

Arranging face-to-face meetings when traveling

Networking with LinkedIn . . . in person!

Part 6 The Part of Tens

Chapter 20 Ten LinkedIn Do's and Don'ts

Do Keep Your Profile Complete and Current

Don't Use Canned Invitations

Don't Expect Everyone to Network as You Do

Do Your Homework.

Do Give LinkedIn Messages Equal Importance

Don't Spam

Do Make New Connections

Do Cross-Promote

Do Add Value to the Process

Don't Confuse Quantity with Quality

Chapter 21 Ten LinkedIn Resources

The Official LinkedIn Blog

LinkedIn Integrations with Zapier

LinkedIn Marketing Solutions

LinkedIn YouTube Channel

Linked Intelligence

LinkedIn Speaker Series Podcast

LinkedIn Plugins

Social Media Examiner

TextExpander

Buffer

Index

EULA.

Notes:

Includes index.

Description based on print version record.

ISBN:

1-119-69539-2

1-119-69534-1

OCLC:

1243543984